For me, coffee was never the product. It was the door.
The best conversations of my life happened over a cup. The plans that worked, the decisions I’m glad I made, the ones I’m glad I didn’t. Something about sitting still with a warm cup makes it easier to think before acting.
So Ethnico grew into three things, and they were always the same thing:
- The coffee. Two single origins, whole beans, roasted in the UK. New collections next year.
- The thinking. Conversations with people who changed how I see things, recorded so you can hear them. A podcast, and a book on the way.
- The company. The Awakening, a community of people who take their five minutes seriously.
You can come for any one of them. If somewhere in your own journey I can help, that’s what the assessment call is for.
Book an assessment call