Carlos Palacios at his kitchen counter with a hand coffee grinder, a moka pot and a mug
THE FIRST FIVE MINUTES ARE YOURS

It’s not only about the coffee.
It’s about owning your time for once.

It’s about building your ladder,
your own time, your pace, your structure, your goals.

REAL BEANS. REAL COFFEE.
A whole different morning.
BREW BETTER. LIVE BETTER.LESS COFFEE. MORE AWAKENING.
COFFEE WAS ONLY EVER THE BEGINNING

Coffee was only ever the beginning

For me, coffee was never the product. It was the door.

The best conversations of my life happened over a cup. The plans that worked, the decisions I’m glad I made, the ones I’m glad I didn’t. Something about sitting still with a warm cup makes it easier to think before acting.

So Ethnico grew into three things, and they were always the same thing:

  • The coffee. Two single origins, whole beans, roasted in the UK. New collections next year.
  • The thinking. Conversations with people who changed how I see things, recorded so you can hear them. A podcast, and a book on the way.
  • The company. The Awakening, a community of people who take their five minutes seriously.

You can come for any one of them. If somewhere in your own journey I can help, that’s what the assessment call is for.

Book an assessment call
A CUP THAT CHANGED A COUNTRY

How coffee woke a city up

In 1652, a Greek servant named Pasqua Rosee opened the first coffee house in London, in St Michael’s Alley, Cornhill. Coffee had travelled a long way to get there. It came from Ethiopia, crossed the Ottoman world, and reached England through merchants who traded in Turkish goods. They picked up the habit abroad and brought it home.

London in those years was not an easy place to drink well. The water wasn’t safe, so beer was the everyday drink. Coffee houses served something new: a drink with no alcohol, in a room where nobody drank any. For a penny, you bought your way into a conversation. In Oxford they called them penny universities.

Around those tables, the ideas that shaped the Enlightenment were argued out loud. Caffeine kept the room awake. Everything else around the table did the rest.

What the coffee house sold wasn’t a drink. It was a pause, in company, with a clear head. Room to think before acting.

That’s what Ethnico is here to hand you. Not coffee. Your five minutes.

THE ETHNICO DIFFERENCE

One cup.
Made to matter.

Five minutes, every morning.

A pause nobody can take from you.

One cup, drunk properly.

Less coffee, more awake.

A community, not a customer list.

People who decided the same thing as you.

MEET CARLOS F PALACIOS

Who I am.

As a passionated thinker, human and nature lover,

I wanted to share my vision of the world based on the possibility to embark in to a journey to live life at the fullest by enjoying common pleasures such as coffee.

Ethnico Coffee brings the best of different parts of the world in a simple way. Coffee Beans, by respecting your own time and your own process, you will wake up every day and embrace a ritual, to honor yourself with a sense of fulfillment, joy and presentness.

In order to serve everyone that is passionate for life, for humanity, for diversity, for nature and to live life at the fullest.

What the world needs now is for you to own your time, your process, your presence, enjoy single but precious moments so we can honor our people, our planet, and we can enjoy ourselves and the world that is around us, and invitation for your awakening

— Carlos F Palacios

Watch on YouTube
WATCH: AWAKEN, EPISODE ONE

The first episode
of Awaken.

Watch it before your next cup.

Watch on YouTube
WATCH: AWAKEN, EPISODE TWO

The second episode
of Awaken.

Watch on YouTube